| Identity Graph | Engagement Signals | Technical Signals |
|---|---|---|
| NPI | Content Viewed | Device Type |
| Physician Specialty | Landing Page Title | Browser Family |
| Physician Subspecialty | Landing Page URL | Device OS / OS Family |
| Practice Type | Landing Page Path | Device Resolution |
| Practice Affiliation | Content Category | Referrer Site |
| Hospital/network | Condition Category Viewed | Keyword Match Type |
| Organization/practice Name | Drug/treatment Category Viewed | ASN |
| First Name | Topic/category Rollup | AS Name |
| Last Name | Time On Page | ISP Name |
| Title | Session Duration | Organization/network Name |
| Gender | Scroll Depth (%) | |
| Phone | Scroll Depth (pixels) | |
| Fax | Pages Viewed Per Session | |
| Return Visits | ||
| Mailing Address | Banner Views Related To Content | |
| Mailing City | Bounce Indicator | |
| Mailing State | Conversion Count | |
| Mailing ZIP | Call To Action Name | |
| Business Address | Call To Action Value | |
| Business City | Condition Searched | |
| Business State | Drug/therapy Searched | |
| Business ZIP | Clinical Topic Searched | |
| Taxonomy Code | Search Or Chat Keyword When Available | |
| Taxonomy Classification | Keyword Triggered | |
| Taxonomy Classification Type | AI Conversation Depth | |
| Taxonomy Specialization | 3rd Party Healthcare Site Visits - Post 1st Visit | |
| Taxonomy License Number | 3rd Party Healthcare Site Visits -Time Period 30/60/90 | |
| Taxonomy License State | Post-visit Pages | |
| Certified In | Event Date | |
| Certified Location | Event Timestamp | |
| Medical School | ||
| Medical School Grad Year | ||
| Participating In MOC | ||
| Insurance Carriers | ||
| Insurance Plans |
Global MDs & Clinics: 2.6M